The thing that frustrates me more than anything is that they are selling millions and millions of dollars worth of this crap.  People are so desperate to lose weight and look great naked that they become vulnerable to smooth advertising.  These same people who are willing to spend $100-$200 on a cheap piece of metal are the same ones who won’t spend money to receive correct knowledge from a fitness professional.

Being a fitness professional and fitness model allows me to know the truth behind these infomercials and products.  I understand how the body responds to exercise and nutrition.  I also understand and have been part of the business side of fitness modeling and hiring for these types of shows.  A few of my friends and acquaintances are on these infomercials and magazine covers.  I can promise you that they didn’t get the great body and 6 pack with the product that they are advertising.  They did it with years of hard work, careful eating and a few weeks of mini-starvation and dehydration before the shoot.  If you didn’t see my last post check out the secret preparation of a fitness model http://www.dustinmaherfitness.com/index.php/2008/12/08/secret-pre-contest-diet-of-a-fitness-model/

I talk a lot about abs in my posts.  I have been obsessed with “core training” and achieving a six pack since the age of about 15.  I have studied abs for thousands of hours and could show you at least 200 core exercises, but now I know that achieving a great stomach has very little to do with ab exercises and more to do about nutrition and total body weight training.

I am not saying core training isn’t important… it is very important (I plan on releasing a core DVD at some point), have made a good career just helping people get a strong core and eliminate back problems.  But doing more than 10 minutes of ab training per workout is overkill!  I believe if you are doing the right exercises 5-8 minutes 2-3 times a week is all you need to create a strong core and get a lean sexy stomach (assuming your body fat is low).

Doing crunches burn very little fat!  Think about how small the abs are in comparison to the glutes, quads, hamstrings, lats, chest and shoulders.  From an exercise standpoint, focusing on exercises that work ALL the large muscle groups in the shortest time will produce the greatest amount of fat loss.  This is why my classes such as MamaTone www.mamatonefitness.com and Fit Fun Bootcamps www.madisonbootcamps.com have been wildly successful with some losing well over 50 lbs.  We focus most of our energy on total body exercises that work those large muscles, yes it is hard, but well worth the effort!

Try something interesting… go on to craigslist or any other place selling used fitness equipment and look around.  How many abs gadgets and other products that people bought that didn’t live up to the promises of the infomercial or sales pitch?  Please learn a lesson from them and don’t get sucked into buying it.

It is all about getting the biggest bang for your buck, and buying the latest ab gadget online will cause you lose to lose a few bucks in the process and fill your house will even more clutter that you don’t need.

Keep moving,

Dustin

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